Vepsäläinen – The Bull’s Eye

It’s easy when it just “clicks”. A fusion of minds and talents, this project seamlessly blended Olli Häkkinen’s photography, Tuukka Tujula’s creativity, and the strategic approach of TBWA.

Our collaboration resulted in an exclusive series for Vepsäläinen, spotlighting their products and their work for the Finnish Olympic team. Good advertising photography relies as much on great concept work as it does on visual realization. You can’t have a top result without one or the other, it’s just that simple. Together, we wove the client’s wishes into compelling ideas that resonate profoundly.

This venture is about more than images. With Vepsäläinen, we turned concepts into timeless artistry.