REDI Food Port
For the love of the city
Client: Kauppakeskus REDI
Agency: FOLK Finland
CREW
Photographer & director: Karim Awad
Producer: Sissi Leppänen
Retouch & DOP: Osmo Puuperä
MUAH & style: Heini Kortelainen
Food style: Iikka Johansson
Gaffer: Valtteri Haverinen
Electrician: Alexander Laakso
In an extraordinary move, we booked the metro line from 11 PM to 5 AM, capturing the early morning city vibe. After all, the metro is the lifeline connecting people to REDI.
Everything related to the shoot took place inside the metro, and this was a novel experience for us.
Our photos and videos shine a spotlight on the vibrant Kalasatama area, capturing its unique character and rhythm. This campaign isn’t just about food; it’s about embracing the pulse of the city.
In this campaign, we follow the city’s chefs as they commute to work on the eeearly morning metro. While the rest of the city sleeps, these dedicated culinary artists are busy preparing your meals, ensuring that when hunger strikes, you’ll find a delicious meal waiting for you at the REDI Food Port. REDI wants us to join them in celebrating the commitment of these chefs as they bring the city to life.